What we do

EPR develops marketing programmes with clients that focus on reaching children, their families and local communities in a highly creative and innovative way.

Such activity is always handled in a sensitive and responsible manner following industry guidelines, including the DfES/Consumers Association/ISBA Code of Practice, as appropriate.

EPR is part of the Nexus Communications Group, one of the UK's largest independent marketing services agencies.

Channels        

Channels we utilise include schools, events, broadcast media, children's organisations and major retailers.

Partners

In tandem with our partners, we have also developed a number of creative and highly original programmes and sponsorship opportunities that enable us to successfully extend initiatives to literally millions of homes throughout the UK.

Working with the Pre-school Learning Alliance we're developing a parental membership scheme that will allow brands and companies to talk with over 1 million working parents in a unique manner and in partnership with a highly respected organisation.

Schools          

Through the UK's circa 30,000 schools, for example, we have over 15 years' experience of developing education resources for all four key stages (ie around 9 million 5-16 year olds) and we have developed a UK network of practising teachers that partner us on the research and authoring stages to ensure maximum relevance and classroom impact.

Research and evaluation        

All EPR initiatives are based on thorough research and piloting and are supported by detailed evaluation processes across all stages of the production cycle.

Evaluation techniques utilised include, for example, detailed analysis of website access statistics, level of voucher redemptions achieved and increased footfall seen in stores.